Our offices will be closed Monday, May 29, in observation of Memorial Day. Our website, ATMs, online, and mobile banking will be available for your convenience. We will resume normal business hours on Tuesday, May 30.

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Have You Heard About Our Hola Line?

As a local community bank, we are committed to the financial well-being of our customers. We know in order to meet the needs of our Spanish-speaking customers, we need to offer more bilingual services. After much preparation, we’re excited to announce we have recently launched our Hola line! “What is it?” you may ask. Read further to get your answers:

1. What can customers expect from the Hola Line?

When our Spanish-speaking customers call 616.887.2342, they will be calling directly to our Hola Line which reaches a bilingual representative. This will reduce the transition period to reach a Spanish-speaking banker and help us answer our customer questions quicker. In addition, if our bilingual representatives are busy helping other Spanish-speaking customers, they will be able to leave a voice mail and a Hola Line member will return their call that day.

2. Why did ChoiceOne decide to start the Hola Line?

The Hola Line was identified as a need for our Spanish-speaking customers through the programs offered in our communities. Many of our branch locations are in rural areas and as we continued to work with our business customers, such as farmers and their H2A workers, the need for direct Spanish-speaking assistance became clear. Our business customers were looking for a financial institution that could assist them in offering their workers banking services. Employing bilingual employees is an important part in communicating well with all our customers. Since many of our customers utilize our Customer Service Center, this became an initiative towards keeping our commitment to assist all our customers without having language barriers.

3. How and when can they use it?

They will be able to use the Hola Line during our business hours by calling 616.887.2342.

4. How does the Hola Line benefit our Spanish-speaking customers?

Our Spanish-speaking customers will hopefully feel more confident calling our Hola Line; knowing there are bilingual representatives available to assist. We are here to assist all of our customers and community members today, tomorrow and in every stage of their life.

We’re excited to better serve all our customers as we continue to grow and evolve in our communication efforts.

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What You Will Need Close Warning

Applying is fast and easy. Here’s what you’ll need to have ready:

  1. Your Social Security Number or Individual Tax Identification Number (ITIN)
  2. A US government-issued photo ID (e.g. Driver’s License, Passport, or State)
  3. A credit or debit card to fund your new account
  4. A valid email address


To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial Banks to obtain, verify, and record information that identifies each person who opens an account.

What this means for you:
When you open an account, we will ask for your name, address, date of birth, and other information that will allow us to identify you. We must also ask to see your driver’s license or other identifying documents.

Online Applications are available for residents of our service area including Kent, Newaygo, Muskegon, Ottawa, Montcalm, Oceana, Osceola, Ionia, Mecosta, Lake, Allegan, and Barry Counties in Michigan.