ChoiceOne Bank Announces New Brand as Merger Nears Completion
ChoiceOne Financial Services, Inc. (Nasdaq: COFS)
(“ChoiceOne”), the parent company of ChoiceOne Bank and Lakestone Bank &
Trust, today introduced
a new logo and brand as the two banks prepare to merge into one as ChoiceOne
Bank.
New ChoiceOne Bank Logo.
“In May, our two
century-old, high-performing community banks will become one – ChoiceOne
Bank,” said ChoiceOne CEO and President Kelly Potes. “Located on opposites
sides of our great state, and bridging two of our Great Lakes, we are excited to
introduce our new logo and brand to support our growing community bank
franchise.”
From now until May, customers from both
banks will begin seeing announcements and updates on the ChoiceOne Bank and Lakestone
Bank & Trust websites, social media channels, and advertising.
“One
of the most iconic symbols of Michigan is its Great Lakes,” said ChoiceOne Vice
President of Marketing Danielle Chateauvert. “The Lakes are represented in the
wave, in addition to the blue and green hues found in their waters.
Additionally, this color combination is not found among our competitors –
allowing our new logo to exist as a stand-alone mark. With the growth of
ChoiceOne, our logo and overall brand now supports the Bank’s vision to be the
best bank in Michigan.”
ChoiceOne will fully implement the new
logo and overall brand on May 18. Customers will benefit from an expanded
footprint of 29 offices in Michigan. Their favorite bankers will continue to
greet and take care of them and provide local expertise and decisions in the
communities served.
“Naturally
as community banks, our teams excel at customer relations and community service,” said Potes. “Together with our excellent
management teams and similar cultures, we have leveraged our best technology,
innovative services, and the most efficient operations from each bank to enhance
our growth going forward. Now spanning Michigan, ChoiceOne Bank will offer our
customers and our communities the best of the best…with an exciting new brand.”
About ChoiceOne
ChoiceOne
Financial Services, Inc. is a financial holding company headquartered in
Sparta, Michigan and the parent corporation of ChoiceOne Bank and Lakestone Bank & Trust. Member FDIC. Lakestone
Bank & Trust operates 15 offices in parts of Lapeer, Macomb and St. Clair
Counties. ChoiceOne Bank operates 14 offices in parts
of Kent, Ottawa, Muskegon, and Newaygo Counties. ChoiceOne Bank offers insurance and investment
products through its subsidiary, ChoiceOne Insurance Agencies, Inc. ChoiceOne
Financial Services, Inc. common stock is quoted on the NASDAQ Capital Markets as COFS. For more information,
please visit Investor Relations on ChoiceOne’s website at choiceone.com.
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