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ChoiceOne Bank Announces New Leadership Positions

ChoiceOne Bank is pleased to announce the leadership positions of Rob Jamula, Alexander Shoemaker, and Celeste Spivey.

“It is a pleasure to welcome and announce the leadership positions of Rob, Alex, and Celeste to our ChoiceOne team,” said ChoiceOne President Michael J. Burke, Jr. “Since expanding our footprint across Michigan over the last year, we have also broadened our levels of service and expertise to fulfil our mission to provide superior service, quality advice and show our utmost respect to everyone we meet. These leaders are key to helping us grow our community bank franchise and accomplish our vision to be the best bank in Michigan.”

Rob Jamula joins ChoiceOne as Senior Vice President, Wealth Management (East and West Markets).


Jamula joins ChoiceOne with over 28 years of commercial banking and wealth management experience. His most recent positions included leadership roles with several regional banks covering Wealth Management and Private Banking. Prior to joining ChoiceOne, Jamula was the Regional Director of Banking Services at TCF Bank managing high net worth clients in Michigan, Ohio, Minnesota, and Colorado. His current responsibilities include managing a team of professionals that provide wealth solutions for clients and prospects of ChoiceOne Bank.

Jamula holds a Bachelor of Business Administration in Accounting from Grand Valley State University. He is currently Chairman of the Board for CASA (Court Appointed Special Advocates), an organization which serves the needs of abused and neglected children in Michigan.


Alexander Shoemaker is named Vice President, Commercial & Medical Loan Officer (East Market).

In his new position, Shoemaker is responsible for managing a loan portfolio of high value business customers with a focus on medical lending such as doctors, dentists, and veterinarians with a consultative approach to meeting their goals and needs.

Shoemaker joined ChoiceOne (Lakestone Bank & Trust) nearly 12 years ago and has worked in a variety of different departments including branches, accounting, credit, mortgages, commercial lending, and most recently as a Trust Officer in Wealth Management.

A graduate of Michigan State University, Shoemaker has a Master of Business Administration. He received his Bachelor of Arts in Economics and Psychology from the University of Michigan. Shoemaker is also a graduate of University of Wisconsin Graduate School of Banking and has received his Cannon Trust designations I and II from the Cannon Financial Institute. Shoemaker is Treasurer in the Lapeer Optimist Club and the Treasurer of Lapeer Team Work, Inc. He also serves as a member of the Finance Committee for the Four County Community Foundation.

Celeste Spivey joins ChoiceOne as Vice President, Community Development & CRA Officer (East and West Markets)

Spivey joins ChoiceOne with nearly five years of previous experience as a Community Development Administrator. In her current position, she is responsible for developing, implementing, and administering all aspects of the Bank's Community Reinvestment Act program while establishing and maintaining relationships with community-based, charitable, and non-profit organizations.

A graduate of Western Michigan University, Spivey has a Master of Arts in Human Resources Development and a Bachelor of Business Administration in Management from Davenport University. Involved in the community, Spivey sits on committees for Kent County Tax Credit Coalition (VITA), Lighthouse Community Ministries, and Community Schools Leadership Team (CSLT) for the Kent School Services Network. She is also involved with Positive Impact for Life.

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