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ChoiceOne Bank Announces Leadership Promotions, New Positions

ChoiceOne Financial Services, Inc., and ChoiceOne Bank are pleased to announce the promotions of Durynda Kiefer, Tom Moore, Evan Patterson and Luke Spoelstra. ChoiceOne also welcomes Matt Harris, Ana Peña and Gregory Zubal.

“As we celebrate our 125th Anniversary this year, we are pleased to announce the promotions of Durynda, Tom, Evan and Luke, and welcome Matt, Ana and Greg to our ChoiceOne teams,” said ChoiceOne President Michael J. Burke, Jr. “As we grow our footprint across Michigan, it’s important to broaden our levels of service and expertise to fulfil our mission to provide superior service, quality advice and show our utmost respect to everyone we meetEach of these individuals have significant experience in their respective fields and will help us maintain our vision to be the best bank in Michigan.”


Durynda Kiefer is promoted to Vice President Treasury Management Officer

She joined ChoiceOne in 2006 as a part-time Teller and was promoted to Assistant Vice President, Branch Manager of the Armada Branch office in 2016. In 2020, she accepted the position of Assistant Vice President, Treasury Management Officer.

Kiefer is a Graduate of the Michigan Bankers Association Perry Schools of Banking, Michigan State University in East Lansing. Active in her community, she is a member of PanCAN PurpleStride for Pancreatic Cancer and a volunteer for the Armada Livestock Auction and many other community events. She is also member of ChoiceOne’s Culture Committee and Non-Profit Committee.


Tom Moore is promoted to Business Analyst Team Lead

Moore joined ChoiceOne in 2018 as an Application Administrator. With eight years in the financial industry, Moore has experience implementing technical solutions that significantly impact technology in the industry. His prior work experience includes IT Help Desk Technician for the Defense Logistics Agency (DLA) within Peckham Inc., Lansing, and as a Network Administrator for the Army National Guard, Lansing.

Moore has a Bachelor of Arts in Integrated Studies from Ferris State University, Big Rapids, and an Associate in General Studies from Grand Rapids Community College. Moore also has certifications in CompTIA Project+ and Microsoft Windows Operating System Fundamental (98-349). He sits on the board of the Mid-Michigan Bankers Group.

Active in his community, Moore is a Robotics Coach in the Grandville Robotics program helping with the administration of over 30 elementary robotics teams. He coaches middle school use of drones for 20 small teams and runs the field for First Robotics Competition (FRC) events. He previously coached elementary and middle school robotics for seven years. Moore also volunteers as Audio and Tech Assistant for Grand Rapids First Church.

Evan Patterson is promoted to Assistant Vice President, Finance Manager

Patterson joined ChoiceOne in 2019 as Senior Financial Analyst. He was promoted to Finance Manager in 2022. Prior to joining ChoiceOne, Patterson was a Senior Accountant at Brickley Delong Certified Public Accountants in Muskegon.

Patterson has a Master of Business Administration (MBA) and a Bachelor of Business Administration in Accounting and Finance, both from Grand Valley State University, Grand Rapids. He also has an Associate in Science and Arts from Muskegon Community College.

Luke Spoelstra is promoted to Cybersecurity Team Lead

Joining ChoiceOne in 2017 as Senior IT Analyst, Spoelstra was promoted to Network Administrator in 2019 and Network Security Engineer in 2021. Prior to joining ChoiceOne, Spoelstra was Network Systems Administrator with Wycliffe Bible Translators in Orlando, Florida.

Spoelstra has the following certification – CISSP (Certified Information Systems Security Professional) as of October 2022. He also attended Grand Rapids Community College.

Matt Harris joins ChoiceOne as a Mortgage Loan Originator

With 25 years of experience in mortgage lending and consulting with various financial institutions. He is proficient in many diverse mortgage products, including as FHA, VA, HOP, MSHDA and Rural Development. He will work with builders, real estate agents, and other sources in West Michigan.

Harris has a Bachelor of Arts in Health Care Systems Administration with a minor in Business Administration from Ferris State University in Big Rapids. He also has an Associate in Business Administration from Grand Rapids Community College.

Currently Harris serves on the board of directors for the Terra Square Building in Hudsonville. He has been involved in the Hudsonville Chamber of Commerce, served on the board of directors for the Georgetown Little league in 2021 and 2022, and recently coached 10 fastpitch travel teams in the past 15 years.


Ana Peña joins ChoiceOne as a Community Development Officer

With nearly 20 years working in the banking industry and nonprofit sector. During the last eight years, Peña was a Certified HUD (United States Department of Housing and Urban Development) Housing Counselor for Community Action House in Holland, where she facilitated homebuyer classes and financial literacy workshops for individuals and families to improve financial acumen by providing tools to budget, better understand credit, and money management. Prior to her work with Community Action House, Peña was a Personal Banker, Mortgage Consultant and a Community Reinvestment Act (CRA) Lender for several large regional banks.

Peña has a Bachelor of Arts in Economics from Fordham University, New York City. Active in her community, and as part of the Christian congregation of Jehovah’s Witnesses, Peña volunteers to help her neighbors learn about the bible, assist with construction, maintenance of theocratic facilities and disaster relief projects.

Gregory Zubal joins ChoiceOne as Assistant Vice President, Technology Infrastructure Team Lead

With 15 years of experience in network administration and project management. Prior to joining the Bank, he was most recently Officer/IT Infrastructure Manager for a regional bank in Farmington Hills.

Zubal studied at and New Horizons Computer Learning Center, both in Troy, where he earned multiple IT certifications including MSCA, MCTS, MCP, A+, and Net+.

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